Three different design ideas for the if Campaign brief visual message. two fonts used; capture it and steamer. we have chosen to use the capture it font because it is much simpler and easier to read. The steamer font is also too militarised and we do not want to portray that type of message to the viewer. We are going to print out stencils and put it on a wall on Viking Bay in Broadstairs.
This video was shown to me by my mother, and it caught my eye as it really shows how picking the right set of words is the only way that people will notice a message and make an impact. This video is very siginificant for our brief because only simple and significant messages will be noticed by the public, because of our culture of consuming so much information, we only take notice of the most interesting messages.
During our day out trying to find some visual inspiration of the local area, we came across a number of signs and spray-paint notices around Viking Bay in Broadstairs town. These signs were situated around the male and female changing rooms of the beach, with the signs saying ‘no changing’ and ‘no changing in here’.
These signs gave me and my group a brilliant idea to create a spray-paint stencil to re-appropriate the spray paint which has been used around the beach. I also want to use the ‘no changing signs’ to add to the environment. an idea of a black stencilled drawing of africa, coupled with stencilled text in white within Africa saying something related to change:
- You can change
- you have the power to change
- Change it then
I want to keep the message positive rather than negative so it makes people stop and think, as it could be extremely easy to make it seem negative such as ‘nothing ever changes’
more blog posts of mock ups of stencils will be posted soon!
Jilly Ballistic is a New York street artist who focuses on directing her messages at how consumerism is controlling our culture. She uses controversial vocabulary to relate directly to public advertisements of large corporations like Coca Cola. Her famous range of artwork includes the use of technological software displays like iphones, with the example above being a ‘mute’ button over the top of a poster of reality tv show ‘the voice’.
Jilly has has been influenced by the work of Jenny Holzer and Barbera Kruger, who have also endulged in controversial street art. these messages have a good structure and their format is interesting for a development of the If campaign brief.
For the If campaign design brief, we have been asked to send a message to the local public using non destructive means of public communication. For this we need to understand the concept that a simple message can have a large impact and catch peoples eyes. some research has been carried out on the If campaign, and its aims is to attempt to cure world hunger. the mind maps show some ideas that will attract the attention of the public and make them think about changing the world. some are controversial, but controversial street art tends to be the ones that attract the most attention.
some further research on existing street art will be completed to get a better idea of how they portray simple effective messages. Jilly Ballistic being a brilliant example of this.