Visual Experimentation | If Campaign | Design Principles

26 Apr




During our day out trying to find some visual inspiration of the local area, we came across a number of signs and spray-paint notices around Viking Bay in Broadstairs town. These signs were situated around the male and female changing rooms of the beach, with the signs saying ‘no changing’ and ‘no changing in here’.

These signs gave me and my group a brilliant idea to create a spray-paint stencil to re-appropriate the spray paint which has been used around the beach. I also want to use the ‘no changing signs’ to add to the environment. an idea of a black stencilled drawing of africa, coupled with stencilled text in white within Africa saying something related to change:

  • You can change
  • you have the power to change
  • Change it then

I want to keep the message positive rather than negative so it makes people stop and think, as it could be extremely easy to make it seem negative such as ‘nothing ever changes’

more blog posts of mock ups of stencils will be posted soon!


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