For the If campaign design brief, we have been asked to send a message to the local public using non destructive means of public communication. For this we need to understand the concept that a simple message can have a large impact and catch peoples eyes. some research has been carried out on the If campaign, and its aims is to attempt to cure world hunger. the mind maps show some ideas that will attract the attention of the public and make them think about changing the world. some are controversial, but controversial street art tends to be the ones that attract the most attention.
some further research on existing street art will be completed to get a better idea of how they portray simple effective messages. Jilly Ballistic being a brilliant example of this.